Terms of use
These terms govern the use of this website. Last updated: . Version 1.0. The Hebrew terms of use on mrmake.co.il are the binding version; this English text is provided for convenience and describes this site, liorzabari.com.
1. The operator
The website at https://liorzabari.com, with every page and the content published on it (the "site"), is operated by Lior Zabari Ltd., a private limited company registered in Israel, company number 516967395, of Even Yehuda, Israel (the "company", "we", "Mr. Make"). The company has no premises open to the public. The site offers WhatsApp and a phone number for business inquiries; the contact channel for everything in these terms is email: lior@mrmake.co.il. A full postal address for registered mail is available on request. Our declared response time is 10 business days from receipt, for every kind of inquiry; where a shorter time is stated, it follows from a legal duty and is explained in that section.
2. Definitions
"User" or "you": anyone who browses the site, reads its content, contacts us through it or books a call through it. "Site content": every text, article, guide, image, graphic, video, design, code, logo, trademark, methodology, diagram or tool shown on the site. "Consulting services": the consulting, support and implementation services the company provides to its clients under a separate, paid, contractual engagement, which are not provided through the site. "Privacy policy": the document of that name published on the site. "Accessibility statement": the document of that name published on the site.
3. Acceptance, scope and age
These terms are a binding agreement between you and the company. They bind you from the moment you actively accept them, for example by contacting us or booking a call after being pointed to them. Merely browsing and reading does not create a contract; sections 4, 8 and 15 do not apply to someone who has not accepted, while section 6 describes the nature of the content and applies to every reader. Nothing here limits rights the company has under law, including copyright law, toward every person regardless of a contract. If you do not agree, please do not send us data through the site. Anyone accepting on behalf of a company or business confirms they are authorized to bind it. The site is intended for adults aged 18 and over and for business representatives. We do not knowingly collect personal data about anyone under 18; if we learn that we have, we delete it without delay, and a parent or guardian may write to us to request deletion.
4. Permitted use and license
We grant you a personal, limited, non-exclusive, non-transferable license to view the site content and use it internally, in line with these terms and the law. The company may revoke the license or restrict access only for a material breach, after notice and a reasonable chance to cure, except where the breach endangers the site's security or a third party's rights and immediate action is needed. The license does not allow you to: copy, reproduce, distribute, republish, sell or rent the content beyond reasonably sharing a link; create derivative works, including translations or use in marketing or training material; use the content to build, market or run a competing service, including copying methodologies, templates or frameworks; run bots, scrapers or data-mining tools, or use the content to train AI models, without our prior written approval; disrupt the site, overload it, attack its security or bypass its protections; or use the site for any unlawful purpose or in a way that violates a third party's rights.
5. Intellectual property
The intellectual property in the site content, including copyright, design rights, trademarks and trade secrets, belongs to the company or is used under license from a third party. Where content was created with the help of AI tools, protection is claimed for the human selection, arrangement, editing and contribution in it. Making the content public is not a waiver of any right. Third-party trademarks, logos and trade names shown on the site, including those of clients and partners, belong to their owners and appear for identification only; showing them does not imply a partnership or endorsement beyond what is stated. Working methods, models, templates and tools shown on the site may be trade secrets; do not reverse-engineer them or use them to build a competing service. If you believe content on the site infringes your rights, write to us with the right claimed and the link; we reply on the merits within 10 business days.
6. The content is general information, not professional advice
This is a material section. Everything published on the site, including articles, guides, case studies, diagrams and tools, is general information meant to broaden knowledge and prompt thinking. It is not professional advice of any kind: not specific technological or business advice, and not legal, tax, accounting, financial, investment, pension or insurance advice, and not a recommendation to act. The company holds no license under Israeli investment-advice or pension-advice legislation and is not a law firm; inquiries on those subjects are referred to a licensed professional. The content does not address your specific circumstances, systems, organization, business situation or regulatory duties. Reading the content, contacting us, booking a call or preliminary correspondence does not create an adviser-client relationship, a fiduciary duty or a duty of confidentiality; those arise only under a separate signed agreement. You confirm that you do not rely on the content as a substitute for specific advice, and that any action or inaction based on it is your responsibility after independent review. The content reflects what was known to the company at publication; law, technology, prices and practice change, and there is no undertaking to update past content. Case studies, figures and results reflect a specific client's circumstances and are not a promise, forecast or guarantee of a similar result for you. Figures shown on the site describe the company's own work as of the date they were last checked; the basis for any figure is available on request, and a figure that cannot be substantiated is corrected or removed. Do not send us confidential information or trade secrets through an open channel before an engagement and confidentiality agreement are signed.
7. Content made with AI, and accuracy
Some content on the site, in particular articles and marketing text, was created or edited with the help of AI tools. The company reviews and edits such content before publication; that review does not verify every factual claim against a primary source. AI tools are used for content creation only; personal data of people who contact us is never fed into them and your messages are never used as training material. AI tools can produce factual inaccuracies, wrong sources, outdated figures or misleading phrasing even after human review. We do not warrant the accuracy, completeness or currency of the content, and you should not rely on figures, sources or quotations in it without independent verification. If a chatbot or AI assistant is ever added to the site, the interface will say so clearly and state what data the conversation collects. If you find an inaccuracy, write to us; we reply within 10 business days and correct what needs correcting.
8. Limitation of liability
This section reflects that the site content is made available free of charge, without a paid engagement and without review of your individual circumstances. The site and its content are provided as is and as available. Subject to sections 8.3 and 8.4, the company is not liable for indirect, consequential, special or incidental damage, including loss of profit, business opportunity, expected savings, reputation or data, arising from use of the site or reliance on its content. Subject to the same sections, the company's total liability toward a user for direct damage arising from the site or its content, on any ground, will not exceed the amount that user actually paid the company in the twelve months before the event. 8.3: nothing here limits the company's liability for bodily injury, malice, fraud, bad faith, gross negligence or breach of a statutory duty, including under the Israeli Protection of Privacy Law, the Equal Rights for Persons with Disabilities Law and Section 30A of the Communications Law. 8.4: nothing here limits mandatory rights you have under law, including the Consumer Protection Law where it applies. The limitations above do not apply to paid consulting engagements, whose liability is set in the separate agreement; sections 8.3 and 8.4 apply in every case.
9. Availability, technical soundness and security
We make reasonable efforts to keep the site available and working but do not promise uninterrupted or error-free operation. The site is a static site served from the Cloudflare edge network and depends on third-party infrastructure, including Cloudflare, Google (measurement and email), Calendly (booking) and Meta (WhatsApp and the Meta Pixel); a fault or change at such a provider may affect availability or functionality. We may change the structure, content and services of the site and take it down for maintenance, with advance notice where practical. We are not liable for delay or unavailability caused by circumstances beyond our reasonable control, including cloud and network faults, power outages, cyberattacks, strikes, natural events and security situations. We are committed to reasonable security measures under the Israeli Data Security Regulations, 2017, including access control and encryption in transit; this is not a promise of immunity, and you should protect your own systems too. Security incidents are logged, serious ones are reported to the Privacy Protection Authority, and affected users are notified as the privacy policy describes.
10. Links to third parties
The site links to third-party sites, services and tools, including the Calendly booking calendar, WhatsApp, Google measurement tools and links inside articles. A link is not a recommendation, endorsement, verification or guarantee of that site's content, quality, availability or security. We do not control third parties' content, policies or practices and are not responsible for them; their use is subject to their own terms and privacy policies. Booking a call through the calendar means giving personal data to that platform; the recipients, purposes and locations of processing are described in the privacy policy.
11. Messages and user content
This site has no comment section or upload form. Where you send us content, for example by email or WhatsApp, you undertake that it does not infringe another's intellectual property, is not defamatory, does not violate anyone's privacy, is not threatening, racist, inciting or abusive, contains no malicious code, is not unsolicited commercial advertising, and breaks no law. Do not send us confidential information or trade secrets of a third party. Notice and takedown: if you find content on the site that you believe infringes a right, is defamatory or violates privacy, write to us with the content, its location and the ground; we examine it, reply on the merits and remove or correct it where needed within 10 business days, and in urgent cases we remove it temporarily without delay. A client's name, business name, logo, image, voice or quote is published only with that client's prior written approval of the exact wording and channel, revocable in writing, after which we remove it within 10 business days. Testimonials, if published, come only from clients who actually received a service; where anything of value was given for a testimonial, the words "paid collaboration" appear next to it in the same font size.
12. Privacy, cookies and data-subject rights
Use of the site and any data you give us are subject to the privacy policy, a separate document linked from the bottom of every page. The site uses cookies and measurement technologies: Google Analytics 4 (property G-YFH0BBFD5K, loaded through the Google tag GT-PZQ7BTGC) and the Meta Pixel (ID 519604770319378), the latter used only to measure the results of our own campaigns. For visitors from the EEA, the UK and Switzerland, measurement and advertising cookies stay off until you accept in the notice; elsewhere they run by default and one click switches them off. The notice makes declining as easy as accepting, has no pre-ticked boxes, and lets you change your choice at any time. Some providers store or process data outside Israel; transfers follow the Israeli regulations on transferring data abroad and are covered by written processing agreements. To access, correct or delete your data, write to us; we reply within 10 business days and allow access in Hebrew, Arabic or English. Contacting us does not by itself constitute consent to marketing messages.
13. Marketing messages
We do not operate a mailing list and send no marketing messages from this site. If we ever do, subscription will require explicit, separate consent under Section 30A of the Israeli Communications Law, 1982; no service or content will be conditioned on it; unsubscribe requests will take effect immediately and the address will be kept on a permanent suppression list; every message will carry the word "Advertisement", the company's full name, company number, address and contact email, and a one-click unsubscribe that works without logging in.
14. Accessibility
The company works to make the site accessible in accordance with the Israeli Equal Rights for Persons with Disabilities Regulations (Service Accessibility Adjustments), 2013, and Israeli Standard IS 5568, aiming at conformance level AA, and relies on no exemption. The actual state of accessibility, the measures verified, the known gaps and their target dates are set out in the accessibility statement, which is the binding document on this subject and prevails over these terms where they differ. If you meet an inaccessible component, write to us describing the page, the component and the difficulty; we reply within 10 business days and provide an accessible alternative for the same information or service until the fix is complete. Meetings with clients are held online or at a place agreed in advance, and at your request in an accessible location.
15. Indemnity
If the company is sued or faces a third-party demand because of content you sent, use of the site in breach of these terms, or a breach of law on your part, you will indemnify the company for direct damage and reasonable legal costs actually incurred, on these cumulative conditions: the company notifies you within a reasonable time and in a way that does not harm your ability to defend; you get a reasonable opportunity to take part in or conduct the defense in coordination with the company; the company does not settle without your consent, which will not be unreasonably withheld; and the indemnity does not cover the part of the damage caused by the company's own act or omission, including its negligence or breach of a statutory duty.
16. Relationship to other documents and remote transactions
These terms govern use of the site and its content; they do not govern the consulting services themselves. Where these terms conflict with a signed engagement agreement or quote, the agreement or quote prevails for that client and engagement. The privacy policy and the accessibility statement are separate, complementary documents; each prevails on its own subject. The site sells no products or services and has no checkout; it links to an online calendar for booking an introductory call. If a consumer, as defined in the Israeli Consumer Protection Law, 1981, enters into a transaction following contact through the site without the parties meeting in person, the disclosure duties and cancellation rights of that law apply and cannot be waived by these terms.
17. Changes to these terms
The company may update these terms from time to time, among other things for changes in law, technology or the site's activity. The date and version appear at the top. For a material change we show a prominent notice on the site for at least 30 days and email anyone who gave us an email address at least 14 days before it takes effect; these are notice periods, not response times. A material change in the purposes of processing your personal data or in the recipients does not take effect for you without your explicit, separate consent. Changes do not apply retroactively. If a change is not acceptable to you, you may stop using the site and ask to be removed from our lists. Dated copies of earlier versions are available on request within 10 business days.
18. Severability, no waiver, assignment
If a competent court finds a provision void, unfair or unenforceable, it is to be narrowed or amended so that it stands rather than struck out entirely, and the remaining provisions stay in force. The company's failure to exercise a right in one case or a series of cases is not a waiver of that right or any other. The company may assign its rights and duties under these terms in a merger, sale of the business or reorganization, provided users' rights under these terms and under law are not diminished; where the assignment includes personal data, it follows the Protection of Privacy Law and the authority's guidance, with prior notice to data subjects by email, identification of the recipient and its purposes, and the right to request deletion before the transfer.
19. Governing law and jurisdiction
These terms and any matter arising from use of the site are governed exclusively by the laws of the State of Israel. Jurisdiction over any dispute lies with the competent courts of the Central District of Israel, where the company actually conducts its business, without prejudice to a consumer's right to sue in the competent court of their place of residence and to any local jurisdiction they have under law. Nothing here limits your right to apply to the courts. Before doing so, we would appreciate an email first; we answer legal inquiries within 10 business days and matters can often be resolved directly. That request is not a precondition to legal proceedings.
20. Language, records and contact
The Hebrew version of the terms of use published on mrmake.co.il is the binding version. This English text is provided for convenience, and in case of conflict the Hebrew text prevails. Inquiries about these terms go to Lior Zabari Ltd., company number 516967395, Even Yehuda, Israel, by email to lior@mrmake.co.il, the contact channel for legal matters, with a response time of 10 business days. The company keeps the preparation records of this document, its earlier versions and the dates of users' acceptance; those records are not part of this document. Last updated: September 5, 2026. Version 1.0.